The McAllister Code

In August of 2005, Steve McAllister received an email containing a press release which stated that his book, The McAllister Code, had been picked up for publication by Pelican Bay Books.

Apparently, the book was about aliens who got stranded in Sarasota during a hurricane and liked the place so much that they decided to stay and turn it into marketing mecca. Unfortunately, Steve hadn’t ever heard of the book much less written it. Furthermore, Pelican Bay Books or Gulf Gate Public Relations, the company responsible for the press release, didn’t exist either.

Though he attempted to dismiss the email as a hoax, Steve couldn’t get past the fact that it was a rather intriguing idea. After reaching dead ends trying to contact the supposed public relations firm by phone and email, he followed the given address of the firm to find that it was the home to a rehabilitation counseling center. Realizing that his own addictions had sabotaged his own aspirations numerous times, the author knew that it was more than just coincidence.

While the idea swirled around in his head during the following years, Steve worked as a Psychiatric Technician in a local behavioral center and researched the tenets of marketing as well as the evolution of consciousness. Steve realized that marketing wasn’t just letting others know about one’s business in order to increase profitability, but also growing as a person to increase one’s service to the community.

Utilizing the tenets of over a dozen different ideologies including Joseph Campbell’s Hero’s Journey, the Major Arcana of the Tarot, the Buddhist Eightfold Path to Righteousness, David Hawkins’ Stages of Consciousness, the Twelve Steps of Alcoholics Anonymous, Stephen Covey‘s Seven Habits, the Four Elements, the Bible, and more, Steve developed an outline that would serve as the Code by which he would write the book that had been mysteriously attributed to him.

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